Craig Allen • Founder of NEXT PLAY and Developer

Professional Résumé

Web Developer • Sports Management • Entrepreneur
About me

Craig Allen

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."

What I do

Web Design / Education / Sports Management


September 21, 1977

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2001 - 2012 • 2015 - Present

Missouri Public Education

Business Education and Computer Science Teacher, Coach, Web Specialist
Fredericktown R-1 • Central R-3 • Farmington R-7 • North County R-1 • Special School District
Design, update and develop the School District website, as well as, develop web applications for student and educator use. Implement district Computer Science and Business Education curriculum. Coach multiple sports teams, including Varstity Girls Basketball and Softball.
  • Athletic Director Certification
  • Varsity Girls Basketball Coach
  • Varsity Softball Coach
  • Varsity Volleyball Coach
  • Student Council Sponsor
  • Computer Science Club Sponsor
Philosophy of Education

2014 - 2015

New Balance Licensed Stores

Marketing Manager
Define and execute the company’s marketing strategy and tactics to support its growth and revenue objectives. In addition to creating, overseeing, and implementing the marketing strategy, manage company collateral, website content, image, marketing promotions, and the customer lifecycle, from brand awareness and lead generation, to growth and retention.
  • Design, implement, and facilitate the marketing strategy.
  • Build and execute marketing initiatives.
  • Monitor return on marketing investment.
  • Capitalize on social media for advertising.
  • Conduct market research.
  • Identify potential industry partners.
  • Create news content.
  • Work with marketing and sales leadership.
  • Run marketing campaign.
  • Assist with website development.

2012 - 2014

Parker Hannifin

Coordinator of Creative Media for the Sporlan Division
Coordinate and assist with marketing communications activities to support the Sporlan Division sales goals. This includes a wide variety of strategic promotions including website content, trade show support, newsletters, public relations, mobile application content and collateral material development.
  • Design point of purchase (POP) displays.
  • Design email blasts and promotional presentations for media.
  • Design, develop multimedia presentations.
  • Design, develop and deliver instructional and training materials.
  • Create and implement e-business campaigns.
  • Help design, develop and implement social media plan.
  • Keep abreast of developing applications and technologies.
  • Keep abreast of graphic, digital media and web technologies.
  • Collaborate with creative teams.
  • Test and assess the effectiveness of training materials.
  • Improve the experience of the website user.

My Skills

Design & Development

  • Wordpress
  • Photoshop
  • Illustrator
  • Web Design
  • Mobile Design
  • HTML 5
  • CSS 3
  • JavaScript


  • Work Ethic
  • Organization
  • Creativity
  • Communication
  • Teamwork

Core Strengths

  • Coaching
  • Sports Management
  • Educational Technology
  • Technology Integration

My Clients

Below is a list of clients I have worked with over the years since starting to design websites and assisting with digital media. Some sites and media have changed over the years, so not all designs are current.


  • B104FM
  • Bogo Sandwiches
  • Borgia Grade School
  • Borgia Parish


  • Central R-3 School District
  • The Copper Lantern


  • Enhance America


  • Farmington R-7 School District
  • Fredericktown R-1 School District


  • Genfinity Wealth Management
  • Graphic Edge


  • Hartmann & Pegram Law


  • KFMO Radio
  • KFMO Sports
  • Kind Soap Company


  • MAFL
  • Marquart's Landing
  • Midwest Imaging Center
  • Millennium Sleep Lab
  • Mineral Area College
  • Mineral Area Council on the Arts


  • North County R-1 School District
  • North Tech High School


  • South Tech High School
  • Special School District
  • Sporlan
  • St. Paul Grade School
  • St. Paul High School

Craig Allen

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From Twitter

  • RT @RobertShipley2: Parents -don't pour so much into your kids athletic careers that you forget to teach them to be well-rounded young men…

• Craig Allen • Copyright © 2010-2019