Author: Craig Allen

Design Your Website for Success With These Easy Tips

Written by Craig Allen on Mon, Nov 7th, 2022. Posted in contentstrategy, copywriting, marketing, SEO, smallbusiness, webdesign, webdevelopment.

Do you have a website? If so, what is its purpose and how can you make it as successful as possible? Here are some easy tips to help get your site up and running.

If you’re like most small business owners, you want your website to be a success. You may not know where to start, though. These easy tips will help you design your website for success. Keep in mind that your website is the face of your business, so it’s important to make sure it looks good and functions well. Use these tips to get started!

Establish Your Website’s Purpose and Target Audience

Every successful website has a purpose. That might be to sell products, provide information, or build a community. Whatever the purpose may be, it’s important to have a clear and specific goal in mind before you start building your site. Once you know what your website is for, you can start to develop a plan for how to achieve that goal.

And just as importantly, you need to know who your target audience is. Who are the people that will be using your site? What do they want or need from it? What kind of language will they respond to? Answering these questions will help you create content and design your site in a way that resonates with your visitors. As a result, you’ll be more likely to achieve your website’s purpose and build a successful online presence.

Select the Right Website Designer for Your Needs

Selecting the right website designer for your needs is essential for a successful website. The wrong designer can lead to a website that is poorly designed, does not function properly, and does not meet your needs. A good designer will take the time to understand your business and your goals for the website. They will then create a custom design that meets those needs. In addition, a good designer will be able to provide you with ongoing support and maintenance services to ensure that your website continues to run smoothly. When selecting a website designer, be sure to ask for references and samples of their work. By taking the time to choose the right designer, you can ensure that your website will be a success.

Create High-quality Content That is Relevant to Your Niche

When it comes to creating a successful website, content is king. Your website’s content needs to be well-written, accurate, and relevant to your niche. If you want people to keep coming back to your site, you need to give them a reason to do so. High-quality content that is regularly updated will do just that. Search engines love fresh content, so by regularly adding new and relevant information to your website, you’ll also be helping to improve your site’s ranking in search results. In addition, original content can help you build a loyal following of readers who appreciate your insights and expertise. So if you’re serious about building a successful website, make sure that content is at the top of your priority list.

Optimize Your Website for Search Engines

A successful website is optimized for search engines. By taking the time to ensure that your site is properly indexed by Google and other major search engines, you can dramatically improve your chances of being found by potential customers. The first step is to make sure that your site’s titles and descriptions are keyword-rich and accurately reflect the content of your pages. In addition, you’ll want to take advantage of social media platforms like Twitter and Facebook to build links back to your site. By taking these simple steps, you can give your website the best possible chance of being found by new visitors.

By following these tips, you can set your website up for success. Creating high-quality content, selecting the right designer, and optimizing for search engines are all essential elements of building a successful website. By taking the time to ensure that all of these elements are in place, you can create an online presence that will help you achieve your business goals.

Contact Us If you’re looking for help creating a successful website, contact Allen Media today. We specialize in helping businesses create and execute effective online marketing campaigns. We can help you build a website that meets your specific needs and goals, and we’ll work with you to ensure that it’s optimized for search engines and regularly updated with fresh, original content. Contact us today to learn more about how we can help you build a successful online presence.

Good Website Design: Why It Matters and How to Achieve It

Written by Craig Allen on Thu, Nov 3rd, 2022. Posted in branding, contentstrategy, SEO, smallbusiness, webdesign, webdevelopment, wordpress.

A well-designed website is critical for any business. Learn why good website design matters, how to achieve it, and common mistakes to avoid.

It’s no secret that having a well-designed website is important for any business. A website is often the first impression a customer has of your company, and it can be a major factor in whether or not they decide to do business with you. So how can you make sure your website looks great and delivers the best possible experience for your customers? Here are a few tips to get you started.

How Can You Achieve a Good Website Design for Your Business or Organization?

Website design can make or break your business or organization. A good website design will engage potential customers and encourage them to learn more about your products or services. On the other hand, a poorly designed website will turn customers away and give your business a bad reputation. So how can you achieve a good website design? The first step is to hire a professional web designer who understands your specific goals and can create a custom website that meets your needs. Once you have a website design that you’re happy with, make sure to keep it updated regularly with fresh content and relevant information about your products or services. By following these simple tips, you can ensure that your website design will help your business or organization succeed.

What Are Some Common Mistakes People Make When Designing Their Websites, and How Can You Avoid Them?

When it comes to website design, there are a few common mistakes that many people make. One of the most common mistakes is not paying enough attention to the overall design and layout of the website. Another mistake is not making sure that the website is easy to navigate.

Many people also make the mistake of not including enough content on their websites. Content is essential to engage website visitors and keep them coming back for more. Finally, another common mistake people make is not optimizing their website for search engines. This can make it difficult for potential customers to find your website when they are searching for products or services online.

Fortunately, all of these mistakes are relatively easy to avoid. By taking the time to plan out your website design and focus on creating a user-friendly interface, you can avoid many of the common pitfalls that trap other website owners. Adding quality content regularly will also help to attract and retain visitors. And finally, by optimizing your website for search engines, you can ensure that potential customers can easily find your site when they are searching for businesses like yours online.

How Do You Know if Your Website Design is Effective and Meeting Your Goals?

Website design is a complex and ever-changing field, which can make it difficult to know if your website is truly effective. However, some key indicators can help you to gauge whether your website is achieving its goals.

First, take a look at your website’s traffic statistics. Are you seeing a steady increase in the number of visitors? If so, then your website is likely to reach more people.
Another important metric to consider is your website’s conversion rate. This measures how often visitors take the desired action, such as making a purchase or signing up for a newsletter. If you’re seeing a high conversion rate, then your website is effectively persuading visitors to take action.
Finally, it’s also important to get feedback from users directly. Ask them about their experience navigating your website and if they found what they were looking for.

By considering all of these factors, you can get a clear picture of whether your website design is effective and meeting your goals.

Overall, it is important to carefully consider your website design to ensure that it is effective and meets your goals. By paying attention to traffic statistics, conversion rates, and user feedback, you can get a clear sense of how well your site is performing. Making sure to avoid common mistakes such as bad navigation or insufficient content will also help to improve your website’s design.

Contact Us If you’re looking for help with your website design, then be sure to contact Allen Media Design & Development. We understand the importance of having an effective and engaging website, and we can create a custom site that meets your specific needs. Contact us today to learn more about our services and how we can help you achieve your goals.

5 Reasons Why Your Small Business Needs a Blog

Written by Craig Allen on Mon, Oct 31st, 2022. Posted in blog, marketing, SEO, webdesign, webdevelopment, wordpress.

A business blog is a powerful tool for small businesses. It can help you connect with customers, boost traffic, and establish yourself as an authority in your industry.

Starting a business can be an incredibly exhilarating experience. There’s something special about being your own boss and watching your business grow. But with all the challenges of running a business, it’s important to make sure you’re doing everything possible to increase your chances of success. One important thing many businesses overlook is blogging. Here are five reasons why you should start blogging today:

Establish yourself as an expert in your field.
Increase website traffic and SEO.
Connect with customers and create relationships.
Foster communication and interaction with customers.
Share news and updates about your company.

Establish Yourself as an Expert in Your Field

Every day, people turn to the internet to find information on everything from current events to product reviews. As a result, blogging has become an increasingly popular way to share your expertise with the world. By starting a blog and writing about the topics you are passionate about, you can establish yourself as an expert in your field. In addition to helping you build your reputation, blogging can also be a great way to connect with like-minded people and expand your professional network. Whether you are looking to share your insights with the world or build your career, starting a blog is a great way to get started.

Increase Website Traffic and SEO with a Blog

If you’re like most business owners, you want to find ways to increase traffic to your website. After all, more traffic means more customers and more sales. While there are many ways to increase traffic, one of the most effective is to start a blog. By regularly writing blog posts and optimizing them for search engines, you can attract new visitors to your site and give them a reason to come back. And the best part is that it doesn’t have to be time-consuming or expensive; with a little effort, you can easily turn your blog into a powerful marketing tool. So if you’re looking for a way to boost your traffic and your SEO, start blogging today.

Connect With Customers and Create Relationships

Growing a customer base can be tough for any business, whether you’re just starting out or you’ve been in the game for a while. You want to let people know what you’re all about and what you can do for them, but it can be hard to reach your target audience. One way to connect with potential customers and create relationships is by starting a blog. A blog is a great platform for sharing your story, showcasing your work, and demonstrating your expertise. When done right, a blog can help you build trust with potential customers and establish yourself as an authority in your industry. Plus, it’s a great way to drive traffic to your website and generate leads.

Foster Communication and Interaction With Customers

Nowadays, customers are savvier than ever before. They have more choice and are more reluctant to give their business to companies that don’t nurture a relationship with them. One way to build rapport with potential and current customers is by starting a blog. A blog is a great platform to share your company’s story, connect with customers on a personal level, and show your industry expertise. By fostering communication and interaction through a blog, you will create a loyal customer base that is passionate about your brand. In addition, you will be able to stay ahead of the competition by gaining valuable insights into what your customers want and need.

Share News and Updates on Your Company Blog

Company blogs are a great way to share news and updates about your business with the world. Not only do they help to build trust and transparency with your audience, but they also give you a platform to share your unique voice and perspective. When done right, a company blog can be a powerful tool for driving traffic and engagement.

Here are a few tips for getting started:

Find your niche: What sets your company apart from the rest? What are you passionate about? Your company blog should be focused on sharing this unique perspective with the world.
Consistency is key: Once you’ve found your niche, it’s important to maintain a consistent voice and posting schedule. This will help to keep your audience engaged and coming back for more.
Promote, promote, promote: Make sure to share your blog posts across all of your social media channels and encourage your employees to do the same. You can also use paid advertising to reach a wider audience.

By following these tips, you can start harnessing the power of company blogging to build trust, drive traffic, and engage with your audience like never before.

Overall, starting a blog is a great way to boost your traffic and connect with potential customers. It’s an easy and affordable way to share your story, build trust, and establish yourself as an authority in your industry. Plus, it’s a great platform for fostering communication and interaction with your audience. So if you’re looking for a way to take your business to the next level, start blogging today.

Contact Us Need help getting your company blog started? Contact Allen Media Design & Development today. We can help you develop a content strategy that will drive traffic and engagement. Let’s get started!

How to Make Sure Your Website Makes a Great First Impression

Written by Craig Allen on Thu, Oct 27th, 2022. Posted in branding, contentstrategy, SEO, webdesign, webdevelopment.

A strong online presence is essential for small businesses in today’s digital age. Follow these tips to ensure that your website makes a great first impression on visitors.

In today’s digital age, it’s more important than ever for small business owners to have a strong online presence. After all, potential customers are likely to research your business online before deciding whether or not to do business with you. So if your website doesn’t make a great first impression, you could be losing out on valuable customers. Luckily, there are several things you can do to ensure your website leaves a positive impression on visitors. Keep reading to learn more!

Your Website’s Design is the First Thing People Will Notice

First impressions count, especially when it comes to your website. Your site’s design is the first thing people will notice, so it’s important to make sure it makes a good impression. Here are a few things to keep in mind when designing your site:

Keep it simple. Too much clutter will turn people off. Stick to a clean, straightforward design.
Make sure it’s easy to navigate. People should be able to find what they’re looking for quickly and easily. Use clear menus and well-organized content.
Use attractive visuals. Aesthetics are important, so choose wisely when it comes to photos, graphics, and colors.

By keeping these things in mind, you can ensure that your website’s design makes a positive first impression.

Keep Your Content Updated and Relevant

Your website is one of your most important marketing tools. It’s a 24/7 representation of your company, and it needs to accurately reflect your brand and values. That’s why it’s important to keep your website content fresh and relevant. Outdated information can give potential customers the wrong impression, and it can also hurt your search engine rankings. When your content is stale, there’s less incentive for people to visit your site, and you’re less likely to show up in search results. The solution is to regularly update your website with new, relevant content. This could include blog posts, new product descriptions, case studies, or even just updated information about your company. By keeping your site current, you’ll make sure that it continues to be an effective marketing tool.

Test Your Website’s Loading Speed

A website’s loading speed is important for several reasons.

First, fast loading times improve the user experience and can help to keep visitors on your site.
Second, search engines take loading speed into account when ranking websites, so a fast site can help you to achieve a higher search engine ranking.
And finally, faster loading times can lead to lower server costs and improved conversion rates.

There are many ways to test your website’s loading speed. One popular tool is Google’s PageSpeed Insights, which provides both lab and field data on your website’s performance. Another option is Pingdom’s Website Speed Test, which gives you a detailed report on your website’s loading times and suggests ways to improve performance. By testing your website’s loading speed and taking steps to improve it, you can ensure that your site is fast, user-friendly, and ranks highly in search engine results.

By following these tips, you can ensure that your website makes a great first impression on visitors. A strong online presence is essential for small businesses in today’s digital age, so make sure your website is up to par. Design a beautiful and functional site, keep your content fresh and relevant, and test your website’s loading speed to ensure a positive experience for your visitors. By taking these steps, you can attract new customers and keep existing ones coming back.

Contact Us If you’re interested in learning more about how to make your website stand out, contact Allen Media Design & Development for a free consultation. We’ll be happy to chat with you about your specific needs and goals, and we’ll give you our expert opinion on how to improve your website. We look forward to hearing from you soon!

Why Working With a Professional Web Designer is Important for Your Business

Written by Craig Allen on Mon, Oct 24th, 2022. Posted in branding, contentstrategy, marketing, webdesign, webdevelopment.

Don’t let your website design hold your business back. Learn why working with a professional web designer is important and how they can help take your business to the next level.

Making a great first impression is important for any business. Your website is often the first thing people see, so it’s essential that it looks polished and professional. Working with a qualified web designer can help ensure that your website reflects positively on your company and helps you reach your business goals. Here are just a few of the reasons why working with a pro is a smart move for your business.

Professional web designers have the experience and expertise to create an effective website design that represents your brand well.
A professional will be able to utilize industry-specific plugins and tools to create a website that functions well and looks good on all devices.
They will also be able to help you develop an online strategy that meets your specific needs and goals.
Professional web designers know how to optimize websites for search engines, so you’ll get more traffic from potential customers.
Finally, quality web design services don’t have to be expensive – working with a professional can actually save you time and money in the long run. So if you’re considering updating or creating a new website for your business, be sure to consider hiring a professional web designer.

Professional Web Designers Understand the Latest Design Trends and Technologies

Professional web designers understand the latest design trends and technologies. They use this knowledge to create websites that are both user-friendly and visually appealing. In addition, professional web designers are well-versed in search engine optimization (SEO) techniques. As a result, they are able to create websites that not only look good, but also rank highly in search engines.

This is essential for any business that wants to attract new customers online. If you are looking for a website that will help you stand out from the competition, be sure to work with a professional web designer who understands the latest trends and technologies.

Web Design Professionals Can Help You Create a Website That is Visually Appealing and User-friendly

These days, having a website is essential for any business or individual wanting to establish an online presence. However, with so many different ways to build a website, it can be difficult to know where to start. That’s where professional web designers come in.

By working with a web designer, you can create a website that is both visually appealing and easy to use. A good web designer will take the time to understand your needs and goals for the site, and then work with you to create a custom design that meets those needs.

Also, they will make sure that the site is easy to navigate and includes all the information that users will need. By working with a professional web designer, you can create a website that makes a great first impression and provides an enjoyable user experience.

A Professional Web Designer Will Ensure That Your Website is Optimized for Search Engines

If you’re serious about getting your website noticed, you need to make sure it’s optimized for search engines. And that’s where a professional web designer comes in. A skilled web designer will not only create a beautiful site that’s easy to navigate, but they’ll also ensure that your site is designed in a way that makes it easy for search engines to find and index your content.

Furthermore, a good web designer will be well-versed in the latest search engine optimization techniques and will be able to help you implement them on your site. As a result, working with a professional web designer is one of the best ways to ensure that your website is visible to the people who are looking for it.

A Professional Web Designer Will Help You Achieve Your Business Goals Through Effective Website Design

Many businesses today understand the importance of having an effective website. Your website is often the first impression potential customers will have of your business, so it is important to make sure that it is designed in a way that reflects your company in the best possible light. A professional web designer can help you achieve your business goals by creating a website that is both attractive and easy to use.

Also, a good web designer will be able to optimize your site for search engines, making it more likely that potential customers will be able to find you when they are searching for businesses like yours. By working with a professional web designer, you can ensure that your website makes the best possible impression on potential customers and helps you achieve your business goals.

A professional web designer is an important asset for any business or individual wanting to establish an online presence. By working with a web designer, you can create a website that is both visually appealing and easy to use.

Additionally, a good web designer will be well-versed in the latest search engine optimization techniques and will be able to help you implement them on your site. As a result, working with a professional web designer is one of the best ways to ensure that your website is visible to the people who are looking for it.

Contact Us If you’re interested in working with a professional web designer to create an effective and visually appealing website, contact Allen Media today. We will work with you to understand your needs and goals for the site and then create a custom design that meets those needs.

Why Website Design Matters for Small Businesses

Written by Craig Allen on Thu, Oct 20th, 2022. Posted in marketing, smallbusiness, webdesign, webdevelopment.

Making sure your website design is effective is crucial for small businesses. By following these tips, you’ll be on your way to ensuring that your website is an asset to your business.

If you’re a small business owner, you know that your website is one of your most important tools. It’s how customers find you, learn about your products and services, and contact you. So it’s important to make sure your website is designed in a way that helps you achieve your business goals. Here are three tips for ensuring your website design is effective for your small business.

Your Website is the First Impression Potential Customers Will Have of Your Business

Your website is often the first point of contact between your business and potential customers. As such, it’s important to make sure that your website makes a good impression. First and foremost, your website should be professional and well-designed. Potential customers should be able to easily find the information they’re looking for, and they should feel confident in your business’s ability to meet their needs. In addition, your website should be updated regularly with fresh content. This not only helps to keep potential customers engaged but also helps to build trust and credibility. Remember, your website is often the first impression potential customers will have of your business, so make sure it’s a good one!

A Well Designed Website Will Make Your Business Look Professional and Credible

If you’re running a business, having a well-designed website is essential to looking professional and credible. First impressions are everything, and if your website is poorly designed, potential customers will likely move on to your competitor’s site. A professional website shows that you’re serious about your business and that you’re willing to invest in its online presence. It also communicates that you’re up-to-date with the latest web design trends. Additionally, a well-designed website makes it easy for visitors to find the information they’re looking for, whether it’s your contact information, product details, or business hours. By providing a positive user experience, you’ll be more likely to convert visitors into customers. So if you’re looking to give your business a boost, invest in a professionally designed website.

A Good Website Design Should Be Tailored to Your Target Audience

When it comes to website design, there is no one-size-fits-all solution. The look and feel of your site should be tailored to your target audience. For example, if you are targeting young adults, your site should be vibrant and modern. If you are targeting a more mature audience, your site should be more subdued and classic. In addition, the content of your site should also be tailored to your target audience. For example, if you are targeting a highly-educated audience, your site should feature extensive content that is well-researched and well-written. On the other hand, if you are targeting a less-educated audience, your site should feature concise content that is easy to understand. By tailoring your website design to your target audience, you will be more likely to appeal to them and achieve your desired results.

In conclusion, it’s important to make sure your website is designed in a way that is effective for your small business. Your website should be professional and well-designed, and it should be tailored to your target audience. By following these tips, you’ll be on your way to ensuring your website is an asset to your business.

Contact Us If you’re looking for a professional and experienced team to design your business website, look no further than Allen Media. We’ll work with you to understand your business goals and create a website that is tailored to your target audience. Contact us today to get started!

5 Ways to Tell if Your Website is Outdated and What to Do About It

Written by Craig Allen on Mon, Oct 17th, 2022. Posted in contentstrategy, smallbusiness, webdesign, webdevelopment.

Don’t let your website fall behind the times! Check out these five ways to tell if it’s outdated – and find out what you can do about it.

When it comes to your website, there’s no such thing as being too careful. Making sure that your website is always up-to-date and reflective of your brand is critical in today’s digital age. But what happens when you start to feel like your website might be a little outdated? How can you tell, and more importantly, what do you do about it? Read on for five ways to determine if your website could use an update – and how to go about getting one.

How to Determine Whether Your Website is Outdated

Examine Your Design: One of the first things you’ll want to do when determining whether your website is outdated is to check the design. Take a look at your website and ask yourself if it looks dated. If your website has a lot of text and few images, or if the design is very basic, it may be time for an update. You should also consider whether your website is responsive, meaning it can be viewed on devices of all sizes. If your website is not responsive, it will likely look outdated on mobile devices.
Check Your Content: Another thing to consider when determining whether your website is outdated is your content. Take a look at the text on your website and ask yourself if it could be better. If your content is full of typos or grammatical errors, or if it is outdated or no longer relevant, it’s time for an update. You should also consider whether you could be providing more value to your visitors with fresh, original content.
Consider Your Functionality: In addition to design and content, you’ll also want to consider the functionality of your website when determining whether it is outdated. Take a look at the various features on your website and ask yourself if they are still relevant and up-to-date. For example, if you have a contact form on your website, is it still working? If you have an e-commerce store, are the products still available? If you’re not sure, try testing out the various features on your website to see if they are still working as intended.
Explore Your Analytics: Another helpful way to determine whether your website is outdated is to check your analytics data. This data can give you insights into how people are finding and using your website. If you see that people are spending very little time on your site or that they are bouncing back to search results quickly, it may be an indication that your site is no longer relevant or useful to them. Additionally, if you see that traffic to your site has declined significantly over time, this could also be an indication that your site is no longer as popular as it once was.
Ask for Feedback: Finally, one of the best ways to determine whether your website is outdated is to simply ask for feedback from those who visit it regularly. Talk to friends, family members, or colleagues who have visited your site recently and ask them for their honest opinion. Do they think it looks dated? Is the content relevant and useful? Do they have any suggestions for improvements? Getting feedback from others can be a great way to get an outsider’s perspective on whether or not your website needs an update.

The Consequences of Having an Outdated Website

In today’s digital age, having an up-to-date website is essential for any business that wants to stay competitive. An outdated website can convey a sense of neglect or disinterest, and it can be difficult for customers to find the information they need. In addition, an outdated website can make it difficult for search engines to index your site, meaning you’ll be less likely to show up in search results. And if your website is not mobile-friendly, you could be missing out on a whole lot of potential customers. So if your website is starting to look a little dated, it’s time to make some changes. By investing in a new design and making sure your content is current, you can ensure that your website is an asset rather than a liability.

Overall, it’s important to make sure that your website is always up-to-date and relevant. If you think your site might be outdated, take a look at the design, content, functionality, and analytics data to see if any areas need improvement. Asking for feedback from those who visit your site regularly can also be a helpful way to get an outsider’s perspective. And finally, keep in mind that an outdated website can have serious consequences for your business, so it’s always better to err on the side of caution and make updates as needed.

Contact Us If you’re not sure whether your website needs an update, or if you need help making changes contact Allen Media today. We can help you assess your website and make recommendations for improvements. Visit our website or give us a call today to get started.

Why Website Development Costs Can Spiral Out of Control (and What to Do About It)

Written by Craig Allen on Thu, Oct 13th, 2022. Posted in marketing, smallbusiness, webdesign, webdevelopment.

Learn how to avoid the common pitfalls that can lead to website development costs spiraling out of control. With a little bit of planning, you can create a website that’s both effective and affordable.

No matter what your business size is, having an effective and well-designed website is essential. Not only will it help you reach more customers, but it can also give your business a more professional appearance. However, many business owners find that website development costs can spiral out of control, leading to a hefty bills that they weren’t expecting. But don’t worry – there are steps you can take to avoid this from happening. In this post, we’ll explore why website development costs can get out of hand and what you can do to keep them under control. So read on to learn more!

What Factors Can Contribute to Website Development Costs Spiking

Website development costs can spike for a variety of reasons. Sometimes, it’s due to scope creep – that is, when the client keeps adding features to the project, pushing back the completion date and driving up the cost. In other cases, it might be because the client underestimated the amount of work involved in the project, or because they chose an inexperienced development team who made a lot of mistakes.

Whatever the reason, website development costs can spiral out of control if you’re not careful. To avoid this, it’s important to set clear expectations with your development team from the outset and to monitor the project closely to ensure that it stays on track. By doing so, you can keep your website development costs under control and ensure that your project is completed on time and within budget.

How to Keep Your Project on Track and Within Budget

Any website project, big or small, can quickly become overwhelming. But don’t despair! There are a few simple steps you can take to keep your project on track and within budget.

First, set clear objectives for your website. What do you want it to achieve? Who is your target audience? What kind of content will you need? Answering these questions upfront will save you a lot of time and money in the long run.
Next, create a timeline for your project. When do you want to launch your site? What milestones do you need to hit along the way? Having a clear timeline will help you stay on track and avoid costly delays.
Finally, be sure to allocate enough resources to your project. This means hiring qualified professionals, investing in quality tools and resources, and giving yourself enough time to get the job done right.

By investing in your website from the start, you’ll set yourself up for success.

Tips for Finding the Right Web Developer for Your Needs

When it comes to creating a website, one of the most important decisions you’ll make is choosing the right web developer. With so many options out there, it can be tough to know where to start. But with a little bit of research, you can find a developer who’s a perfect fit for your needs. Here are a few tips to get you started:

Define your need: Before you start looking for a web developer, it’s important to have a clear idea of what you need. What kind of website do you want? What features are essential? What’s your budget? Once you know the answers to these questions, you’ll be able to narrow down your options and find developers who can meet your needs.
Look for experience: When it comes to web development, experience is key. Make sure to check out a developer’s portfolio before you hire them. This will give you a good idea of their skills and abilities.
Ask for referrals: If you know someone happy with their current web developer, ask for a referral. This is one of the best ways to find someone who’s reputable and trustworthy.
Get quotes: Once you’ve narrowed down your choices, get in touch with each developer and ask for a quote. This will help you compare prices and make sure you’re getting the best value for your money.

By following these tips, you can find a web developer who’s perfect for your needs and budget. With a little bit of research, you can have peace of mind knowing that your website is in good hands.

The Importance of Setting Realistic Expectations for Both You and Your Developer

As a professional developer, I can’t tell you how many times I’ve seen someone come to me with an idea for an app or website that is simply beyond the scope of what can be realistically built in the time and budget they have. It’s important to remember that even the most experienced developers are limited by the laws of physics – there are only so many hours in the day, and building something from scratch takes time.

Not only that, but developers also need to allow for testing and revisions. By setting realistic expectations from the start, you can avoid disappointment down the road and ensure that your project is completed on time and on budget. And if you’re not sure what is realistic, that’s okay – that’s what we’re here for. Just ask, and we’ll be happy to advise you on what is possible.

In conclusion, it’s important to be aware of the potential risks involved in website development projects. By setting clear objectives, creating a timeline, and allocating enough resources, you can avoid many of the pitfalls that can lead to spiraling costs. And by choosing the right web developer and setting realistic expectations, you can ensure that your project is a success. With a little bit of planning, you can create a website that’s both effective and affordable. So what are you waiting for? Get started on your project today!

Contact Us If you’re looking for a professional and affordable website, contact Allen Media today. We’ll work with you to create a website that meets your needs and budget.

3 Simple Steps to Take Your Website Project From Good to Great

Written by Craig Allen on Mon, Oct 10th, 2022. Posted in branding, contentstrategy, marketing, webdesign, webdevelopment.

By taking these three simple steps, you can ensure that your website is an effective and valuable asset for your business.

If you’re like most business owners, your website is one of your most valuable assets. It’s the online face of your company and a critical part of your marketing strategy. But what happens when your website isn’t doing its job? Maybe it’s not generating enough leads or sales, or it’s not looking or working the way you want it to. Don’t worry – you’re not alone! In this blog post, I’m going to share three simple steps to take your website project from good to great. So whether you’re starting from scratch or just need a little help getting things back on track, read on for some helpful tips.

Define Your Website’s Purpose and Target Audience

Every website has a purpose. Whether it’s to sell products, promote a cause, or simply share information, every site needs to have a clear focus. Defining your website’s purpose will help you determine its target audience. Are you trying to reach potential customers? Existing clients? The general public? Once you know who you’re trying to reach, you can start tailoring your content and design to appeal to that audience. Keep in mind that your target audience may change over time, so it’s important to periodically review your purpose and make sure you’re still on track. By taking the time to define your website’s purpose and target audience, you’ll be able to create a site that is both effective and appealing.

Make Sure Your Website Content is Up-to-date and Relevant

A website is a great way to share information about your business or organization with the world. However, it’s important to make sure that your website’s content is up-to-date and relevant. Otherwise, you run the risk of losing visitors and potential customers. One way to ensure that your content is always fresh is to regularly add new blog posts or articles. You can also keep your website updated by adding new photos, videos, or infographics. In addition, it’s important to review your existing content regularly to make sure that it’s still accurate and relevant. By taking these steps, you can help ensure that your website is always a valuable resource for your visitors.

Regularly Update Your Website’s Design, Layout, and Content to Keep Visitors Engaged

Your website is often the first point of contact between you and your customers. That’s why it’s important to regularly update your website’s design, layout, and content to keep visitors engaged. A fresh, modern design will give your website a professional look that will instill confidence in potential customers. A well-organized layout will make it easy for visitors to find the information they’re looking for, while new content will keep them coming back for more. By regularly updating your website, you’ll ensure that it remains an effective tool for promoting your business.

By taking these three simple steps, you can ensure that your website is an effective and valuable asset for your business. By defining your website’s purpose and target audience, you can create a site that is both appealing and effective. And by regularly updating your website’s design, layout, and content, you can keep visitors engaged and coming back for more. So if you’re ready to take your website to the next level, put these tips into action and see for yourself how they can help your business succeed.

Contact Us Looking to take your website to the next level? Contact Allen Media for all your web design and development needs! We’ll help you create a site that is both effective and appealing. Visit our about page or contact us today to learn more about what we can do for you.

Why a Custom Website is Worth the Investment

Written by Craig Allen on Thu, Oct 6th, 2022. Posted in branding, marketing, webdesign, webdevelopment, wordpress.

A custom website can help you stand out from the competition, reach new customers, and boost your bottom line. Find out why a custom designed website is worth the investment.

If you’re an entrepreneur or small business owner, then you know that every dollar counts. So why would you spend money on a custom website when there are so many free and/or low-cost options available? The truth is, a custom website is worth the investment. Here’s why:

A custom website will be more professional and look more credible to potential customers.
It can be tailored to your specific needs and goals.
Your custom-built site is easier to update and manage than a free or DIY site.
It can help you achieve your marketing and sales goals.
A custom-designed website will increase traffic to your site and improve your search engine ranking.

If you’re still not convinced, consider this: having a professionally designed and well-functioning website is no longer an option – it’s essential for any business looking to succeed in today’s digital age. So if you’re ready to take your business to the next level, invest in a custom website today!

A More Professional-Looking Website

Any business owner knows that first impressions are important. When a potential customer visits your website, you have a brief window of opportunity to make a good impression. A professional-looking website will inspire trust and confidence, while a poorly designed site will reflect poorly on your business. Investing in a custom website is one of the best ways to ensure that your site makes the best possible impression. With a custom web design, you can control every aspect of your site’s appearance, from the layout to the color scheme. You’ll also be able to choose from a wide range of features and functionality, ensuring that your website is both informative and easy to use. Best of all, a custom web design will be uniquely yours, setting your business apart from the competition.

Tailored to Your Specific Needs and Goals

A custom web design can be a powerful asset for any business. By tailoring the site to your specific needs and goals, you can create a truly unique online presence. And because a custom design is built from scratch, you have complete control over the look, feel, and functionality of the site. This means that you can create a user experience that is optimized for your target audience. In addition, a custom-designed website can be integrated with your existing marketing and sales efforts. With a well-designed website, you can achieve remarkable results in terms of lead generation and online sales. So if you’re looking to take your business to the next level, a custom website is worth considering.

A Custom Website is Easier to Update and Manage

Allen Media has been in the business of building websites for over 20 years. We’ve seen a lot of changes during that time, but one thing has stayed the same: our commitment to making sure our clients have the best possible experience. Part of that commitment means providing a platform that is easy to update and manage. Our CMS is designed with busy professionals in mind. You don’t need to be a tech expert to make changes to your site – just log in and make your edits. Allen Media also offers training and support to help you every step of the way. So if you’re looking for a website that is easy to use and provides a great experience for your visitors, Allen Media is the right choice.

A custom-built website is worth the investment for any business looking to succeed in today’s digital age. A custom-developed website will be more professional, easier to manage, and tailored to your specific needs and goals. If you’re ready to take your business to the next level, invest in a custom website today!

Contact Us If you’re looking for a professional and easy-to-use website, contact Allen Media today. We can help you create a website that is tailored to your specific needs and goals. So don’t delay – invest in a professionally designed website today!

3 Benefits of a Professionally Designed Website

Written by Craig Allen on Mon, Oct 3rd, 2022. Posted in branding, marketing, webdesign, webdevelopment.

If you’re serious about taking your business to the next level, investing in a quality website design is a must. Find out the three benefits that come with having a professionally designed website.

Are you considering having a website designed for your business, but are not sure if it is worth the investment? Here are three benefits of a professionally designed website that may help you make up your mind.

First, a professionally designed website will help you establish credibility with potential customers.
Second, a professional website design will help make your site more user-friendly, which can result in increased traffic and leads.
Finally, a professional website designer will be able to create a site that reflects the branding and image of your company.

So if you are looking to take your business to the next level, consider investing in a professionally designed website. You won’t regret it!

Build Trust With Your Customers

A professionally designed website is essential for any business that wants to be taken seriously. In today’s digital world, potential customers will research a company online before making a purchase. If your website looks amateurish or outdated, they will likely take their business elsewhere. A well-designed website, on the other hand, conveys a message of professionalism and credibility. It shows that you are invested in your business and willing to invest in its future. Additionally, a well-designed website can be a powerful marketing tool, helping you to reach a wider audience and convert more leads into customers. So if you’re serious about your business, make sure you have a website that reflects that.

Attract More Customers

User-friendly website design is essential for any business that wants to succeed online. Not only does it make it easy for visitors to find the information they need, but it also helps to build trust and create a positive impression. Studies have shown that professional website design can result in up to 32% more web traffic and leads. So if you’re serious about growing your business, investing in a quality website design is a must. By working with a professional designer, you can be sure that your site will be optimized for both search engines and users. And with a user-friendly site, you can expect more visitors to stay on your page, which can eventually lead to more sales and conversions. So don’t wait any longer, get in touch with a professional website designer today.

Stand Out From the Competition

A website is often the first impression a potential customer has of your company. As such, it’s important to make sure that your site reflects the branding and image of your business. A professional website designer will be able to create a site that is both visually appealing and informative, providing users with a positive experience that will leave them wanting to learn more about your company. In addition, a well-designed website will be easy to navigate, making it easy for users to find the information they’re looking for. By working with a professional website designer, you can ensure that your site makes a lasting impression on those who visit it.

In conclusion, there are many benefits to having a professionally designed website. A well-designed website can help you establish credibility with potential customers, make your site more user-friendly, and reflect the branding and image of your company. So if you’re serious about taking your business to the next level, investing in a quality website design is a must.

Contact Us If you’re serious about taking your business to the next level, contact Allen Media today for a professionally designed website. We take pride in our work, and we’re passionate about helping businesses succeed online.

How to Pick the Right WordPress Developer for Your Business

Written by Craig Allen on Fri, Sep 30th, 2022. Posted in SEO, smallbusiness, webdesign, webdevelopment, wordpress.

If you’re looking to build a new website or revamp your current one, choosing the right developer is essential.

Whether you’re starting a new business or looking to take your existing business to the next level, choosing the right WordPress developer is essential. But with so many developers out there, how do you pick the one that’s right for you? In this post, we’ll discuss some of the things you need to consider when making your decision. So read on to learn more about how to pick the right WordPress developer for your business.

What to Look for in a WordPress Developer

WordPress is one of the most popular site-building and content management systems in the world. Whether you’re looking to create a simple blog or a complex website, WordPress has the tools and features you need to get the job done. Finding a WordPress developer who can help you realize your vision can be a challenge, but it’s important to take the time to find someone who is a good fit for your project. Here are some things to look for in a WordPress developer:

First, make sure that the developer has experience working with WordPress. There are many different aspects to WordPress, and it’s important to find someone familiar with all of them. The last thing you want is for your project to be delayed because the developer doesn’t know how to use a certain feature.
Next, take a look at the developer’s portfolio. This will give you an idea of their style and what kinds of projects they’re capable of handling. If you have a specific vision for your site, make sure that the developer has experience creating similar sites.
Finally, don’t be afraid to ask for references. A good WordPress developer should be able to provide you with a few references from past clients. These references can give you an idea of the quality of work you can expect from the developer. When you contact these references, be sure to ask about their overall experience working with the developer and whether they would recommend them to others.

How to Find the Right Developer for Your Business

When it comes to your business website, you want to make sure you find the right developer to create a site that reflects your brand and drives results. So, how do you go about finding the right fit? Here are a few tips:

Define your needs: What exactly do you need your website to do? Are you looking for a simple site to share information about your business, or do you need an e-commerce platform to sell products or services online? Knowing precisely what you need will help you weed out developers who don’t have the right skill set.
Research developers: Once you know what you need, take some time to research different developers. Look at their previous work, read online reviews, and check out their social media profiles. This will help you get a sense of their style and approach.
Have a budget in mind: Website development can be costly, so it’s important to have a budget in mind from the outset. This will help you narrow down your options and find a developer who can work within your budget constraints.
Make sure they’re responsive: Once you’ve found a few developers that seem like a good fit, reach out and see how responsive they are. The last thing you want is to hire someone who is hard to get in touch with or is slow to respond to requests.

By following these tips, you can be confident that you’ll find the right website developer for your business needs.

What Questions to Ask Potential Developers

You’ve decided you need a WordPress developer. Whether you’re looking to create a new website, move an existing one to WordPress, or add custom functionality to your current site, finding the right developer is essential. But where do you start? How can you be sure you’re hiring the right person for the job? Here are a few key questions to ask potential WordPress developers:

What kind of experience do you have with WordPress?: It’s important to find someone who has significant experience working with WordPress. Be sure to ask about specific projects they’ve worked on, and what kind of challenges they faced and overcame.
Do you have any coding or development experience?: A good WordPress developer will have at least some coding or development experience. This will help them be able to understand your vision for the project and turn it into reality.
What designing tools do you use?: A good WordPress developer should be proficient in using various design tools, such as Photoshop, Illustrator, or Sketch. This will allow them to create custom designs for your website if needed.
Do you have any questions for me?: A good WordPress developer will always have questions for you about the project. They should want to understand your vision and goals for the website to create the best possible solution.

Asking these questions will help you narrow down your search and find the right WordPress developer for your project. Be sure to take your time and interview several candidates before making your final decision.

After interviewing several potential WordPress developers, you should have a good idea of who is the right fit for your project. Be sure to ask about their experience, coding and development skills, design tools, and questions for you. With this information, you can be confident that you’re hiring the right person for the job.

Contact Us If you’re looking for a WordPress developer, look no further than Allen Media. We have years of experience working with WordPress, and we’re confident we can create the perfect website for your business. Contact us today to get started!

How to Optimize Your Website for Search Engines

Written by Craig Allen on Thu, Sep 29th, 2022. Posted in contentstrategy, copywriting, marketing, SEO.

Discover our top SEO tips and strategies so that you can increase your site traffic, get more leads, and improve your website ranking on Google search results.

Did you know that 85% of customers research a company online before making a purchase? If your website isn’t optimized for search engines, you’re missing out on potential customers and sales. In this post, we’ll discuss how to optimize your website for search engines so you can attract more visitors and convert them into customers. Keep reading to learn more!

Choose the Right Keywords

If you want your website or blog to rank high in search engine results, choose your keywords carefully. Keywords are the words or phrases that people type into a search engine when they’re looking for information. If you use the right keywords, your site will come up in the search results and you’ll get more traffic. But how do you choose the right keywords?

There are a few things to keep in mind.

First, think about what kind of information your target audience is looking for. What keywords would they use?
Second, make sure your keywords are relevant to your topic. You don’t want to use keywords that are so general that they’re not describing what’s on your website.
Finally, don’t try to stuff too many keywords into your content. This will just make it hard to read and it won’t sound natural. A few well-chosen keywords are better than a bunch of random ones.

Using these ideas, you can find keywords that will help your site gain more visibility.

Use Those Keywords Throughout Your Website

One of the most important aspects of getting your website to rank high in search engine results is incorporating keywords throughout your site. Your keywords are the terms that you want to be found for when people are searching online, so it makes sense to use them as often as possible on your website. However, it’s important to use them in a way that sounds natural and makes sense in the context of your content. Stuffing keywords into your content can hurt your chances of ranking high, so make sure to use them sparingly and only when they make sense. When used correctly, keywords can be a powerful tool for helping your website stand out in a sea of online competition.

Create Valuable Content That People Will Want to Read

Creating content that people will want to read can be a challenge. After all, there’s a lot of content out there, and it can be hard to stand out from the crowd. However, there are a few things you can do to increase the chances that people will read and share your content.

First, make sure that your content is well-written and informative. There’s nothing worse than reading something that’s full of typos or doesn’t say anything.
Second, try to add a personal touch to your writing. Tell a story or share an experience that will help readers connect with you and your message.
Finally, don’t be afraid to be opinionated or take a stand on a controversial issue. People are more likely to read and remember content that makes them think or challenges their beliefs.

By following these tips, you can create content that people will want to read.

Optimize Your Website for Mobile Devices

As more and more people use their mobile devices to surf the web, it’s important to make sure that your website is optimized for these devices. There are a few things you can do to ensure that your website provides a great experience for mobile users.

First, make sure that your website is responsive. This means that it will automatically adjust to fit the screen size of the device it is being viewed on. This is important because mobile screens are often much smaller than desktop screens, and you don’t want your content to be cut off or difficult to read.
Second, keep your design simple. Mobile users are often on the go and don’t have time to sift through complex designs. Stick to a simple layout with easy-to-navigate menus and buttons.
Finally, take advantage of touch screens. Mobile users are used to interacting with their devices using their fingers, so make sure your website is designed for this type of interaction. Include large buttons and easy-to-select links.

You can create an awesome user experience for mobile users by following these tips.

By implementing these practices and ideas from Allen Media, you can optimize your website for search engines and help increase traffic to your site. By using the right keywords and creating valuable content, you can make sure that your website stands out from the competition. And by optimizing your website for mobile devices, you can provide a great experience for the growing number of people who are using their mobile devices to surf the web.

Contact Us Looking to improve your website’s ranking in search engines? Allen Media can help. We specialize in SEO and can develop a customized strategy to help you achieve your goals. Contact us today to learn more.