No matter what type of sports team or organization you run, there is no denying that your sports team would benefit from a website. Given how much we use the Internet on a daily basis, if your sports organization doesn’t have a website, it’s like it doesn’t exist at all.
While it’s true that a website is an investment, it’s also true that your website can become your best team member. And in this post, we’ll share 7 reasons why we think all sports organizations need a website in 2020.
If you’re serious about growing your sports organization, then getting a website done should be your first step. Here are 7 reasons why you need a website for your sports team or organization.
When someone searches for a sports organization or a team in your area, are you one of the results? With a website, your organization can easily show up as a relevant result in the search engine result pages.
When your organization or team is more discoverable a whole new world of possibilities opens up, which brings us to our next point.
The most important benefit is that anyone can easily look up your organization and find you online. However, a website brings other possibilities for your team which include:
Think for a moment about the marketing efforts you’re currently putting out to promote your sports organization or a team. Then, think about how much each of those marketing campaigns is costing you and the return on investment you’re getting.
A website can help you save on your marketing budget simply because it has the potential to attract more organic traffic from the search engines. Visitors who search for a sports term related to your organization can easily land on your site because it shows up as a relevant result.
Your website can facilitate the process of recruiting new members. Instead of requiring potential members to come to your venue and manually screening them, you can have them fill out an online application and hold interviews and tryouts for the selected applicants.
Making money from membership dues is all well and good, but sooner or later you will find yourself in need of more funds. As mentioned earlier, you can easily earn extra income simply by having a website.
For example, thanks to easy to use platforms like NEXT PLAY and their developers, you can create an online store and sell team merchandise. Another way to make extra money for your team includes the ability to accept donations on your website and you can even sell sponsorship packages.
Sports fans, like other Internet users, are always searching for interesting sports news and information. When you have a website that’s regularly updated, you instantly become more credible as a source of reliable sports news.
Sports fans and your followers will be more inclined to come back to your website for more news and engage with your organization at the same time, if you have a website than if you merely post on Facebook or Twitter.
Finally, a website allows you to be in full control over your online presence. You control what you post, what your visitors see, and how often you post. There is no third-party algorithm that might make your posts invisible for a majority of your followers and fans like there is on social media platforms.
Not to mention, social media platforms can become irrelevant practically overnight (remember MySpace?) which means your social media presence and profile on that platform can simply disappear.
A website for your sports organization will bring you many benefits, from making your organization more discoverable to helping you market your organization round the clock.